From the desk of Mel Magnet, CEO
Rivera Primo Inc.

Dear Enthusiasts,

Although very problematic for those who own cars, the rising cost of gas is actually a really good reason to ride your motorcycle. Gas prices, although still much lower than Europe and some other locations, are higher then ever before in America's history. But as always, the American spirit will prevail and life will go on., but on our motorcycles!

The auto companies are sparring between themselves, each touting the advantages of their particular gas saving features. All the while, here we sit with the original eco-friendly, fuel efficient v-twin motorcycles. Wouldn't it be great if we could pass a law making it illegal to operate nothing except motorcycles on our highways & byways? Would that not be an answer to our nation's traffic congestion and our earth's ecosystem? Damn right! If only we had politicians as smart as us bikers! As I write this letter, we are experiencing an upswing in sales, which tells me we are heading out of this economic downturn.

And if your looking for innovative, high quality performance products for American V Twin motorcycles, then Rivera Primo Inc. (Home of Genuine Primo Belt Drives) is the brand name to remember. All Rivera Primo products are manufactured for reliability and tested for endurance. Our customer service and technical support are industry standards. Rivera Primo has been providing quality, performance products to Harley enthusiasts for many years. From mild to wild performance products, to state-of-the-art belt drives, Rivera Primo products scream out: Unmatched Quality; Unbelievable performance.

So keep riding, be safe and don't let anybody tell you that you aren't eco friendly!



Mel Magnet; President & CEO
Rivera Primo Inc.